Posted on | December 2, 2013 | No Comments
isn't this just a little bit scary? it's also pretty cool, don't get me wrong, but is it not just a bit too much?
Amazon Prime Air – Amazon the leading online superstore is going a step further, the 30 minute shopping basket to your doorstep option under the name 'Prime Air'. The parcels will be delivered, not by courier, but by 'unmanned drones'. Mad little robots flying around with up to 2.5 kilos in little orange plastic boxes. But it could also just be another marketing trick boosting Amazon traffic and interest just before Christmas. It's all a bit 5th Element Style but it may just happen, Who knows? watch this space.
Posted on | November 18, 2013 | No Comments
Letterpress christmas cards – Now available to buy at kikisoso studio’s online store.
kikisoso have released their Hand-Printed letterpress Christmas Cards , hand-fed one by one into an antique Golding printing press these cards are anything but common. Because of the process, every single card is slightly different There is a lot of love that goes into the creation of each of these cards, from the first idea, mixing the ink, paper cutting, folding and packing. They are printing short runs of 300 for each design, so they are like a limited addition piece of artwork on the finest cotton paper stock.
Kikisoso’s Christmas letterpress cards are available to buy at their online shop and they offer international shipping. There are currently two different ranges of the cards, the first one is the ‘faces’ collection and the later simply called ‘Snowy’ each range consists of three beautiful simple designs.
I hope you enjoyed the kikisoso post As a small hand-work studio, they really appreciate the ‘Facebook Likes‘ and ‘Sharing’ of their printed goods through any of the social media platforms like Pinterest, Twitter or any of the rest, and if you like something please let them know, that’s essentially how word of mouth can help small businesses to continue to do what they love doing.
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Posted on | December 5, 2013 | No Comments
kikisoso creative are offering a St. Nicholas letterpress discount event, BARGAIN! but it is only for 2 days so you got to get your (ice) skates on. Order your Letterpress Christmas cards at shop.kikisoso.de before midnight on 7th December 2013 and you will receive 20% discount off both your purchases AND your shipping. YAY!
Posted on | November 15, 2013 | No Comments
I have a guest writer, Jonny Rowntree on the blog today with a very interesting article looking into the thought process that goes into Print and Packaging design and how it works. A very interesting read I believe you will agree.
The Thought Process Behind Print & Packaging Design
Without a doubt, the world loves its food. Stroll along some of the avenues along the oldest streets and alleyways and you’re greeted with a multisensual mosaic of fruits and pastries that will send connoisseur and amateur alike into throes of delight. The great 20th century innovation – the supermarket – has evolved from a warehouse of manufactured goods to adopt a more rustic and rural feel, with the packaging industry setting the stage for food aesthetics.
Of all the factors which give a particular type or brand of food marketing presence – nutritional benefits, organic value, price, and taste – design remains paramount. When it comes to everyday goods, judging the book by its cover is probably more rooted into our subconscious than we think – and corporations understand this all too well.
Appetising for the Eye
It’s Sunday night, you’re on a cheap budget, and you want something quick and easy before hunkering down for that last long paper-writing marathon with an impending deadline – the £3 meal for one appeals. The slightly intensified juicy colours, softly focused; the elegant cursive, matte finish and reassuring, well-known logo gives it an expensive appeal. This will do the trick.
Particularly for frequent, curious impulse shoppers, packaging plays an essential role, and to a degree for regulars with their regimented weekly lists. Print and packaging in the food industry is constantly changing, fully aware of the demographic it is aiming for and how it fits in with current trends and seasons. Holiday and harvest seasons always add a festive flair to their packaging design, suggesting that there is something extra delicious about the product simply because of the time of the year. Companies send out their own distinctly Christmassy editions of chocolates and other goodies so that their product doesn’t lose face with the competition.
A Palate of Colour
But it’s not just about what and when – it’s about how. There is a carefully selected process which defines cheap food from refined cuisine, designating a kind of class system on the shelves. Take a lot at multi-coloured packaging, geared towards not only children but teenagers and undergrad students. Bright hues, garish typography like comic sans or trebuchet, bold, catchy titles and marquee-style marketing means that the some of the unhealthiest food aisles in the supermarket are also the most vibrant with their glittering crisp packages and massive budget chocolate bars. It’s easy to differentiate these from the “organic” or “healthy” food section where current trends have focused on rustic fonts, a minimalist design that effectively utilises negative space, and subdued colours. Rather than saturated photographic images, a combination of classy typography which sells the health aspect and a few illustrations seem to suffice. When photography is used, the colours are softer and given a more natural appeal.
The thought process behind this is that the quality of the product speaks for itself – it’s doesn’t need amplifying when the magic “organic” or “gluten-free” word is printed, nor does it need to ramp up the colour spectrum to get the taste buds going. It also heralds back to an age where products were once printed and packaged with a simpler technology, an era which has inspired a reboot of the vintage in recent rebrandings like Tesco’s Everyday Value.
This is interesting shift from styles which were once restricted to generic foods – discount brands which opted for cheap, basic monochromic styles while the leading brands splashed out a feast of detail. The principle worked – if the print and packaging looks this good, then the manufacturer must invest equivalent standards in the product itself. Now it’s about who needs to say the least to showcase the most their product can provide.
The Drink Counterpart
Drink seems to be a little bit different – mostly because packaging tends to be transparent for items like fruit juices (save for cartons, which compensate by including vivid colours and appetising food photography). This allows the aesthetic quality of the drink to reveal itself through its natural or artificial colour, and only a small space is allowed for print design. Power drinks contrast this principle, suggesting a kind of magical potent mystery surrounding their energy potential and instead using striking icon imagery and typography with bold complimentary colours, completing the illusion. Delicate wines, ales, and spirits follow the organic style of simplicity with minimal detail, using the power of logos and symbols to highlight the brand and the reputation which goes with it.
And perhaps that is the most fascinating aspect about the food print and packaging industry in itself – in a world which is turning away from highly-modified products, it is possibly returning to a more natural, balanced aesthetic that ties us to our integral culinary roots.
Article written by Jonny Rowntree, a freelance writer from Northern England working with worldwide digital printing partner, Elanders UK. Recently, he has worked with Creative Bloq, Buffer and The Next Web.
Posted on | November 5, 2013 | No Comments
kikisoso have just created some lovely thick business cards for the very well known UK design professional, design blogger and author of Logo Design Love, David Airey. As David previously had some business cards printed on 300gsm cotton cards he wanted to try something a bit thicker and wanted to give the one color design a bit of a colour lift. 100 cards were sent to him from Cologne last week and appeared on his blog this afternoon. You can read more here on David Airey's blog
Printed on Gmund 600gsm linen cotton paper. 100% cotton. kikisoso uses Neenah Papers crane cotton lettra as their in-house paper, but also like to use the Gmund cotton range for a number of projects where high quality is very important and the finish tactile, but not as textured as the lettra. kikisoso letterpress studio offer basic templates for one color letterpress social cards or you can opt to have your design created from your own artwork. Visit Kikisoso shopkeep looking »