My top 15 Guerilla Marketing Campaigns

Posted on | February 17, 2012 | No Comments

Guerilla Marketing is a form of advertising which, in the beginning was assumed to be a Low Budget way to make High Impact advertisements. It was used to get the message directly out there through powerful and in your face methods with a very low budget. Often seen as shocking, disturbing, distasteful it is not everyones favourite approach to get the message across and yet many of us are impressed by the intelligent, complexing, unconventional, and sometimes bizarre outcome of many of the best campaigns that we have experienced.

The base objective of guerrilla marketing is to create an engaging, thought-provoking and original concept in order to generate a buzz. If it suceeds then it usually turns viral, meaning, their messages appeal to individuals with a high social networking potential (SNP) and in turn there is a high probability these individuals, spread the message within their social network in a short period of time.

Large and small companies alike use the power of Guerilla Marketing, however,  even though the big players have more money to throw at their advertising projects making it more and more ridiculous in what lengths they will go to, it is not always these campaigns that work best and the low budget campaign can often be just as effective, if not more effective as a modern marketing strategy.

posters for the Bronx Zoo – Very cost effective and clever use of nature.

a fantastic idea on autopilot

mini cooper as christmas presents, discarded boxes. Really a great idea which was originally done in 2004 by Paris' City Transit Authority which ran ads proclaiming "One New Bus Per Day" but this was a photoshop image. Dutch creative agency Ubachswisbrun JWT took this concept a step further, by actually making enormous cardboard boxes with Mini Coopers printed onto them.

lovely yet cheeky idea.

ouch! I don't know about this one actually

Company Logo Design – Clever logos

Posted on | February 9, 2012 | No Comments

Just a selection of my favourite logo designs on the web, some of them are very clever and others just simple in their design but each of them has something rememberable about them. I think there may be one or two of the follwing logos which are not actually logos for companies but rather logos created to show how effective a logo can communicate a idea. Let's face it, a company logo is one of the most important things to get right with your business to establish a connection with your prospective clients, if you can make that logo stand out from your competitors (for positive reasons) and portray a professional, trustworthy brand then it will start to work for you. And besides, more often than not, a well designed logo, which is simple in execution and clever in design, will lend itself well to branding your company whether on t-shirts, pens, event stands, web banners etc. etc. 

You can see some of my own logo designs here on an earlier post. Please remember to 'Like' or 'Tweet' if there is anything that tickles your fancy

Company Logo Design

Posted on | February 8, 2012 | 1 Comment

here is a selection of logos that i have created in the last few years. I like to keep my logo designs uncomplicated yet also recognisable within their industry. my next post will show some of my favourite logos on the net , with a nod in the typographic based logo direction. It is great to see a logo that really communicates the idea but it is a hard thing to do and thats why this NEW online business idea of a 'ready made logo' to fit every business is absurd. Any business worth its salt will make sure that their logo is original and portrays their company values rather tan a 20$ price tag.
 
Self explanatory logo for a US based student loans company.

A simple logo subtly communicating the company's industry through design 

A negative & positive play on the two words making up this graphic design & print studio.

our own 'kikisoso creative studio' logo hand drawn lettering simple yet sophisticated reflecting the company ethos.

To the point creating a nice form using Typographic elements from the company name.

A strong and positive corporate mono brand. Pronounced 'ndex market'.

Playful take on this logo for a kindergarten which actually does have squirrels running around the garden.

New homes in the OLd Style. CH contrasts modern and Traditional typography with a hint of the trade.

Clever graffiti – Art or Vandalisim

Posted on | February 3, 2012 | 1 Comment

it's a difficult one, I suppose I would say I am against graffiti and to be completely honest, as a teenager I actually didn't do much more than write my name on a lamppost, which I suppose was actually called 'Tagging', The thing is, this is actually the kind of graffiti I now hate most. Writing your name on the side of someones house in blobby, bulky letters in a dated style of typography is horrible and a bit embarrassing. I wont lie though, i liked to decorate the cover of all my text books in school and of course on my school bags etc , 'nick was ere' or the favoured rap group's logo or the like, but I always felt wrong about doing it on private property. I get angry when I see some pathetic two second scrawl on the side of the wall or bus shelter or even public transport but when I see something that has been done with a stencil and there is a clever message or there is simply something typographic about it then I don't feel the same at all, in fact, truth be told I usually grab a picture of it on my phone. I think that as a graphic designer sometimes the message or the application of the message can make you ignore the fact that it is an act of vandalism and not a public viewing of a talented wall sprayer. 

As always the discussion of acceptable street art/graffiti has to include banksy's work, and although I just dissed graffiti, I do have to say I am a fan of the witty style and political nature of his scribblings and others like him. Without sounding selfish I would say that I am amused by many of these works and find them OK with regards to how they become part of the of the area they are applied etc. Of course, I do not own my own house and have not had to make this decision knowing that any of these works could be on my own property. Anyway, there is much to be learned to watching the film Exit Through The Gift Shop (2010) which explores/follows the globally recognised graffiti artists Banksy and Shepard Fairey, but the worst thing about it is that it really makes you look twice at the art world and how we are controlled by the media and hype. I am not sure if it is real or not, Banksy even says, quote: "we ignore things right in front of us – the elephant in the room", maybe the film is the 'elephant in the room' and Banksy has just Punk'd us all.

Below is a video showing a lot of Banksy murals and snaps from the film etc. 

My favourite examples of lesser known pieces of clever street graffiti that i found around the web(Banksy has one is in there too.)

LETTERPRESS BUSINESS CARDS

Posted on | January 31, 2012 | No Comments

Here is our latest letterpress project straight from the Adana 8×5 letterpress printing machine. It is a double sided label for a new Luxurious clothing company based in Luxembourg, it was very important that the quality of the label matched that of the garments themselves and therefore we used a 100% cotton paper for that extra soft feel. For the cards we use Cranes lettra 300gms and as we were under pressure to get the cards out in one day we had to use an oil based ink with a faster drying time making it easier for us to flip the cards over and print the back without any messy prints all over the place.

Recently Written

• My top 15 Guerilla Marketing Campaigns
• Company Logo Design – Clever logos
• Company Logo Design
• Clever graffiti – Art or Vandalisim
• LETTERPRESS BUSINESS CARDS
• I’m loving this T-shirt from Howies
• Not ‘Blue movies’ rather ‘Blue Sex Toys’
• The Panton’e’ Chair (Panton Chair – Herman Miller)
• Signs
• letterpress nostalgia

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