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10 Great Guerrilla Marketing Examples

Posted on | June 26, 2012 | 5 Comments

Great Guerrilla Marketing is out there but not in Cologne
 

I love this stuff but I am sorry to say that I do not come across so many guerrilla marketing campaigns in the street or in my day-to -day wanderings here in the Cologne Südstadt. OK, there were a handful of pink bicycles placed at strategic points all over the city at one point, but I can’t for the love of design remember what they were for, a failed project I suppose. 

Guerrilla marketing eamples wooly bike 10 Great Guerrilla Marketing Examples

Well, now there is a similar idea but with a twist. A wool shop, aptly named Wool Street, located  on Zugweg in the Cologne Südstadt have presented a Hollander bicycle with a lovely figure hugging knitted wool outfit in last years shade of purple, and it looks great! (my iPhone takes awful pictures so I need to take it with a real camera next time, but you get the idea). The other examples here, I found in an old folder on my computer which I had found online maybe a few years ago, so maybe not the most up-to-the-minute but entertaining none the less.

2205743063 c8a60f16ee o 10 Great Guerrilla Marketing Examples

who would have thought it, even up here.

Great Guerrilla Marketing Otto 10 Great Guerrilla Marketing Examples

a brilliant idea, it would be great to see it in action, I am sure it brought a few laughs.

guerrilla marketing examples 01 10 Great Guerrilla Marketing Examples

ok, it is not really Guerrilla marketing, but it is a nice idea all the same. It is a piece of marketing for a television documentary about the ill-fated Marie Queen of Scots, who of course was beheaded for plotting to murder Queen Elizabeth I

guerrilla marketing examples 05 10 Great Guerrilla Marketing Examples

 

nice idea exaggerating Duracell’s strength in a funny way. Works great so long as none trips over that fake cover and bashes their brains in on the escalator steps

icon wink 10 Great Guerrilla Marketing Examples

Great Guerrilla Margeting06 10 Great Guerrilla Marketing Examples

Guerrilla Marketing at it's best. A Severed arm just lying around and causing a stir
guerrilla marketing examples 02 10 Great Guerrilla Marketing Examples

 

I was unable to find out what this was for (OK, perhaps pegs) but its just really cool to see ridiculously outsized things popping up out of the background.

guerrilla marketing examples 03 10 Great Guerrilla Marketing Examples

no explanation required. Brilliant idea for the Unicef Charity fighting chronic malnutrition.

Great Guerrilla Marketing use electicity wisely 10 Great Guerrilla Marketing Examples

 

Great Guerrilla marketing cancer research bench 10 Great Guerrilla Marketing Examples

it says on the bench "Susan James loved sitting here, and she still does thanks to cancer research".campaign by Ogilvy London to promote Cancer Research UK. 
guerrilla marketing examples tibits 10 Great Guerrilla Marketing Examples

Ok, so its 11, but this schweppes one was pretty smart so I threw it in there.
 
guerrilla marketing examples schweppes 10 Great Guerrilla Marketing Examples
 
more guerrilla marketing examples
even more guerrilla marketing examples

 

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Comments

5 Responses to “10 Great Guerrilla Marketing Examples”

  1. Its-pickypie
    June 29th, 2012 @ 12:16 pm

    thanks for these, I love the broccoli one its really clever

  2. bornjovi
    June 29th, 2012 @ 12:40 pm

    love the bike, i used to have one meself.

  3. Nick Elliott
    June 29th, 2012 @ 1:55 pm

    yes, it is a nice idea. Thanks for the comment.

  4. Nick Elliott
    July 3rd, 2012 @ 11:59 am

    do you mean you used to have a bike or a bike that was covered in wool I wonder ;)

  5. Fulda Tires Guerrilla Marketing - Freelance Graphic Designer // logo design // print design // letterpress printing
    October 1st, 2012 @ 7:03 pm

    [...]  alternatively, you can see some other general previously featured Guerrilla Marketing examples here [...]

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