Posted on | April 12, 2012 | 4 Comments
beautiful packaging on the high street
the beautiful packaging examples that follow, may not be the most recent package designs, but they are however, some of the best packaging designs for food and drinks or at least in my opinion. As usual a simple approach, clear colours and message are what makes these stand out from the rest. Surprisingly, the majority of this lot of designs don't even have photographs of the product as we so commonly see in food packaging design. Not a bad thing though, as we all know the images of the beautiful pre-packed meals which are displayed on the box are usually far from an accurate representation of the contents.
Food & Drinks Packaging
My favourite and often award-winning food and drink packaging designs were and still are from the supermarket chain Waitrose in the UK. They allways pushed the boat out for their packaging and it was always grabbing your attention and yet at the same time, simple and pleasing to the eye. Design companies that worked in the past on the Waitrose packaging included Lewis Moberly, Turner Duckworth, Bhavesh Chauhan, Swissmiss, Studio 176 to name but a few.
In 2005 Lewis Moberly created this new packaging for Waitrose for a re-launch of its rage of specialist pre-packed cheese and the resluts are simple, sophisticated and appetizing. The packaging is of course still modern today. Lewis Moberly are also responsible for the following Waitrose herbs packaging and a few others featured here.
The Waitrose Fresh Herbs Packaging Design won the Bronze Award in the EDAwards 2009 Packaging Design
I love the tongue in cheek go at starbucks
Jamie Oliver's food packaging is also a big hit with simple and yet striking hand made effect labels etc. The Packaging Design of champagne glasses and salt & pepper pots etc. here are by Pearlfisher
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