Graphic design & Letterpress studio

Beautiful Packaging –

Posted on | April 12, 2012 | 4 Comments

beautiful packaging on the high street

the beautiful packaging examples that follow, may not be the most recent package designs, but they are however, some of the best packaging designs for food and drinks or at least in my opinion. As usual a simple approach, clear colours and message are what makes these stand out from the rest. Surprisingly, the majority of this lot of designs don't even have photographs of the product as we so commonly see in food packaging design. Not a bad thing though, as we all know the images of the beautiful pre-packed meals which are displayed on the box are usually far from an accurate representation of the contents.

tumblr l3883ar00G1qz9613 Beautiful Packaging

Food & Drinks Packaging
My favourite and often award-winning food and drink packaging designs were and still are from the supermarket chain Waitrose in the UK. They allways pushed the boat out for their packaging and it was always grabbing your attention and yet at the same time, simple and pleasing to the eye. Design companies that worked in the past on the Waitrose packaging included Lewis Moberly, Turner Duckworth, Bhavesh Chauhan, Swissmiss, Studio 176 to name but a few.

In 2005 Lewis Moberly created this new packaging for Waitrose for a re-launch of its rage of specialist pre-packed cheese and the resluts are simple, sophisticated and appetizing. The packaging is of course still modern today. Lewis Moberly are also responsible for the following Waitrose herbs packaging and a few others featured here.

waitrose cheese Beautiful Packaging


waitrose herbs award winning Beautiful Packaging


The Waitrose Fresh Herbs Packaging Design won the Bronze Award in the EDAwards 2009 Packaging Design

waitrose 02 480x465 Beautiful Packaging

waitrose beautiful packaging Beautiful Packaging

brooklyn fare packaging design Beautiful Packaging

I love the tongue in cheek go at starbucks

NYC Spaghetti1 475x520 Beautiful Packaging

waitrose vodka Beautiful Packaging



Jamie Oliver's food packaging is also a big hit  with simple and yet striking hand made effect labels etc. The Packaging Design of champagne glasses and salt & pepper pots etc. here are by Pearlfisher


jamie oliver packaging Beautiful Packaging

oliver2 Beautiful Packaging

ogt jamie oliver packaging Beautiful Packaging
pearlfisher packaging design Beautiful Packaging

jamie oliver Beautiful Packaging




eat2 Beautiful Packaging


ecb322b2876fd73b86cfc737d4ebe440f285c152 m Beautiful Packaging



6a00d8345250f069e2012875cf4068970c 550wi Beautiful Packaging


manual Beautiful Packaging

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4 Responses to “Beautiful Packaging –”

  1. Connie @ Daydream In Color
    April 16th, 2012 @ 2:05 pm

    These are wonderful! I love food packaging. It's often times what makes me buy a product. Thanks for sharing.

  2. eric fulton
    June 5th, 2012 @ 7:30 am

    some very 'tasty' examples of contemporary packaging. i am a fan of the jamie oliver packs, even if i do think he is a total w*nker!

  3. Greg McNair
    June 29th, 2012 @ 1:02 pm

    nice article and what beautiful packaging. i once visited japan and everywhere I went I found beautiful packaging, they really push the boat out.

  4. Nick Elliott
    June 29th, 2012 @ 1:51 pm

    thanks greg. The Japanese have amazing illustration styles and they play with color and patterns a lot in their designs which makes them fantastic in this arena. I found a nice page with some more examples of their packaging designs.

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