FREELANCE GRAPHIC DESIGNER & LETTERPRESS PRINTER

Car Wars – Clever car advertisements

Posted on | June 26, 2012 | 3 Comments

Car Wars advertisements, where did it all begin?

This is one of my favorite advertising campaigns, an oldie but a goodie, Car Wars, printed in any quality magazines through the year in 2006 and it was executed superbly by all contenders, BMW, Audi and Subaru and of course Bentley.

The story goes, that Audi started the war with the release of the new A4, challenging BMW with a simple "Your move BMW" which of course was soon answered with the following ad and the Tagline "Checkmate". It is not so often that a company challenges their biggest competitors but it is certainly something that causes a bit of a stir in the marketplace and of course a lot of attention. But in this case, as funny as it all was the joke is on both Audi and BMW in the end the last word went to Bentley with their superb response,  they just couldn't have put it better. Classic top notch advertising.

car wars 2 Car Wars   Clever car advertisements

here you can see where placement was very important, directly opposite Audi's challenge, enlarged and contrasting. And so the gloves are on…

Car company advertisements audi Car Wars   Clever car advertisements

Car company advertisements BMW Car Wars   Clever car advertisements

Car company advertisements subaru Car Wars   Clever car advertisements

Subaru jumps on the bandwagon with this clever addition.

Car company advertisements bentley(1) Car Wars   Clever car advertisements

This rivalry in advertising is nothing new however. BMW have also had a go at Mercedes and Jaguar with some other cheeky adverts. 

car wars 3 Car Wars   Clever car advertisements

car wars 4(1) Car Wars   Clever car advertisements

BMW had actually recorded the unavailing of their billboard war against Audi. You can see the video here

I HOPE YOU ENJOYED THE POST: if you’re not already subscribed to loudBANG design's RSS feed – here it is!  alternatively, you can SUBSCRIBE to emails just by entering your email address in Subscribe Box (far top right column) like me on Facebook OR follow me on Twitter

Comments

3 Responses to “Car Wars – Clever car advertisements”

  1. ruderudy
    June 29th, 2012 @ 12:42 pm

    i think that i read somewhere else that audi had started the row. but none the less it is an interesting campaign 

  2. Fulda Tires Guerrilla Marketing - Freelance Graphic Designer // logo design // print design // letterpress printing
    October 1st, 2012 @ 8:27 pm

    [...] If you know of any other clever examples of car-related Guerrilla Marketing campaigns, other than the big Bently, Subaru; Audo and BMW  'Car Wars' saga, which you can read about here. [...]

  3. dune
    June 14th, 2013 @ 10:59 am

    yeah bmw can only fight old school jags

Leave a Reply





Search

Admin