Negative Space Logos that work
Quite often, in my case certainly, a logo that uses negative space effectively, catches my eye and will be remembered. However, there are many logos that i know and maybe even like but have not immediately seen 'the whole picture'. An example of this is in the FEDEX logo, designed by Lindon Leader of Leader Creative in 1994, a very well known logo and I myself find the logo strong and it uses nice contrasting colours and this in itself was for me a well designed logo that would work well for its purpose.
designed by Lindon Leader of Leader Creative
I did not however notice until a few years ago that the FEDEX logo actually had made use of the negative space technique in the form of an arrow. I too created a logo with an arrow using negative space for KeyDrive S.A. however that was completely by accident but, as in the FEDEX logo my arrow also made sense to the nature of the company and therefore it was a bonus.
designed by nick elliott loudBANG! design 2012
The following logo for 'my Fonts' also a logo I like know and like, is also one that I did not notice right away and only actually recognized the hand within the logo while researching the subject of negative space logos. Graphic designers are often playing with the idea while doodling and therefore I believe that some of the logos that I have found may not actually have been created for a company but rather to showcase the talent of the individual graphic designer.
myfonts logo designed by Underware in the Netherlands
designed by Jacob Cass
There are a number of these logos which I cannot find a designer for but where the designers details were available I have inserted a note below the image.
Guild of Food Writers logo by 300 million
one of my favourites from the bunch. It is so simple and yet very effective and 'wraps up' the company in one. designed by NB Studio
Elefont logo by Logo Motive Designs
Yoga Australia logo by Roy Smith Design
Maybe one of the worlds most renowned logos making use of negative space is this lovely specimen. The WWF’s (World Wildlife Fund) panda logo was designed by its founder chairman, the naturalist and painter Sir Peter Scott, in 1961