Bienwerk logo complimented with handwritten text to give it a more playful feel
This is the new logo design we created for the Cologne based Bienwerk a Bee-Keeper and honey maker. The project entailed a re-design of the logo, a packaging concept, illustrations and letterpress printing. The logo was then implemented into a business card layout and also letterpress printed with a tactile fingertip impression.
The idea for the honey jar label was that we would always have one area which could be added to or changed according to season, events, local landmarks or any other themes that come to mind. The middle of the following three illustrations is currently in use but the top one we have been trying to sell to Frank the Bee-Keeper, but he is still a wee bit shy. For the overall packaging concept we worked on the idea of ‘The rule of thirds’, the client did not want to have a huge label as it covers too much of the product and hides that beautiful glow of the honey. He also wanted to avoid sealing the lid with plastic stickers or the like and came up with this super binding solution using a locally sourced twine. We decided that the label should hold the twine in place and so we gently creased the paper on each side of the twine. This meant that when the seal was broken, the label would not tear too much, in the end this worked out perfectly, when the twine is pulled up the paper automatically closes over the void making it almost undetectable, which is nice.
Thanks for reading my post. Do you like the logo, and do you think it fits the product? I would love to hear your comments.